Chris McGiffen
I am currently SEO Technical Manager at MediaCo, an internet marketing agency. My main responsibilities include identifying and reporting on the search space of client sites, as well as identifying technical issues with these sites, making recommendations to ensure they are fully optimised with an efficient, accessible site structure and effective, relevant content.
My interest in computers started from a young age, programming on Spectrum's and BBC's back in the early nineties. Whilst studying Computing at Robert Gordon University I was introduced to the wonders of the Internet (or at least what a stable, reasonably quick connection could do!). This in particular fed my interest in large, distributed data collections and how they could be organised and represented, leading to a Master's thesis on language modelling in distributed information retrieval and a research project entitled "Massively Distributed Information Retrieval for the Internet and Intranets".
Although having created several small websites during this time, it wasn't until a few years into the 21st century that I applied the knowledge and skills that I had acquired to the field of Search Engine Optimisation (SEO) and joined MediaCo as a Search Technician.