About: I am the Digital Marketing Analyst at the University of Stirling - covering website analysis, Search Engine Optimisation (SEO) and data analysis on digital campaigns. I studied at The Robert Gordon University in Aberdeen where I graduated with a BSc Hons in Computing followed by an MSc in Computing: Information Engineering, then spent time as an ad-hoc tutor and research student in the Information Retrieval group. Previously I've worked in various SEO roles, starting as Search Engine Technician at MediaCo to Head of SEO at Attercopia.

Some of my favourite things / quotes:

  • "It never gets easier, you just go faster" - Greg LeMond.
  • The information retrieval task, and the ability of search engines to understand the complex concepts and semantics from unstructured data.
  • Big data.
  • Star Trek.
  • Hiking; bagged a few Munro's in the local region and been all over the Sidlaw Hills.
  • Road cycling, some-time member of the Dundee Thistle Cycling Club.
  • "Never in the history of information have so many depended on so few for so much - and been kept so utterly in the dark about what it is that they are actually getting (and, more to the point, not getting)" - Managing Gigabytes; Witten, Moffat & Bell. I'm not so sure that this is as true today as it was a decade ago, but certainly could be argued that it is.
  • Classical ballet (Giselle is probably a favourite, although also a fan of Matthew Bourne's work).
  • Sid Meier's Civilization - from the first version in the early 90's through to Civilization VI, each new version is the one thing that drives me to keep upgrading my PC!